Roadshows
Reach customers directly.
We deliver your message directly to your target audience, in an eye-catching and strategically planned manner. Using valid footfall data, we analyse high-traffic locations, shopping centres and urban spaces throughout Austria and select those sites that guarantee maximum visibility and measurable reach.
In doing so, we combine creative brand presentation with a clear focus on performance. Our concepts create opportunities for dialogue, high engagement figures and long-term brand strengthening. At the same time, robust metrics enable a transparent assessment of the reach achieved.
From venue selection and permits, through logistics, technology and scheduling, right through to the training of professional promoters, as well as reporting and evaluation, we provide a comprehensive range of services from a single source. The result is a roadshow that is efficiently organised and delivers real impact.
Best Practice
Experience Škoda live
With our “Experience Škoda Live” tour, which runs for several weeks, we have been organising an Austria-wide roadshow since 2022, stopping at up to 30 dealership locations. The aim is to bring the brand, models and dealerships to life in an authentic way – right where customers live.
Family Day forms the centrepiece of the event series. Test drives put the vehicles in the spotlight, whilst refreshments, a bouncy castle, face painting and other attractions ensure a varied programme for the whole family.
Combined with the ‘Meet & Win’ promotional tour in Austria’s busiest shopping centres, this further increases the campaign’s reach. This helps to engage existing customers, attract new ones and build lasting brand connections.